Frequently
asked questions.

The product is configured to open the Google Business Profile review link. The customer brings a compatible phone close and decides in Google whether to write and publish a review.

NFC makes the link easier to access, but it does not create a review automatically or guarantee that one will be published.

The person using the card normally does not need to install an app: they only need to bring a compatible phone close and open the link that appears.

An NFC writing app may be needed to program or change certain chips.

Both can lead to digital content, but they work differently. With NFC, a compatible phone is brought close to the product; with a QR code, the code is scanned with the camera.

Both options can be used together. The best choice depends on the use case and customers’ devices.

It can be placed somewhere visible and accessible where the business serves customers, such as a counter, checkout or reception desk. Place it where a phone can be brought close comfortably.

A compatible rewritable product can be programmed with an NFC writing app from an NFC-enabled phone. To change the link, the chip must not be write-protected.

CM Servicios products can be delivered configured when this is part of the contracted service.

It can open a URL such as a Google review page, website, digital menu, WhatsApp, social media profile or contact card.

The exact destination depends on how the product is configured.

Many current phones include NFC, but compatibility and activation vary by model and settings. A phone without NFC cannot read the tag by proximity.

It is a digital version of a restaurant menu that customers can view on their phone. It can organise dishes, drinks, categories and prices using the information supplied by the establishment.

The menu is linked to a URL. The customer brings a phone close to a configured NFC card and opens that link in the browser to view the menu.

Usually not. The menu is viewed in the phone browser after opening the link, for example by bringing the phone close to an NFC card.

Yes. A digital menu can be prepared in several languages when the project requires it. The languages and content are agreed with each establishment.

Content can be updated according to the contracted service. If the web address stays the same, the NFC card does not need to be replaced.

The business supplies or approves changes to dishes, prices, categories and other information.

A landing page focuses on one specific goal, such as presenting a service, explaining an offer or making it easy for a visitor to contact the business.

A landing page concentrates information around one goal. A larger website can bring together several pages or sections for services, business information and contact options.

The right option depends on each project’s content and needs.

A website can bring services, opening hours, location and contact information together so customers can understand what the business offers and how to get in touch.

Having a website does not guarantee a specific search ranking.

Depending on the project, it can include business information, services, contact details, WhatsApp, location, opening hours, prices, digital menus and other sections the business needs.

Yes. The websites we develop are designed to adapt to different screen sizes, including phones, tablets and computers.

Its structure can be prepared to help search engines understand and index the content, with headings, organised information, metadata, internal links and mobile adaptation.

Ranking depends on many factors and specific search positions are not guaranteed.

It is Google’s tool for managing business information that may appear in Google Search and Google Maps, such as contact details, opening hours, services, photos and other establishment information.

The business can check Google’s requirements, create or manage its Business Profile and keep its details up to date. Google decides when and how each business is shown, so appearance or a specific position cannot be guaranteed.

A clear online presence helps people see what a business offers and find ways to contact it. A website and Google Business Profile can complement information shared through other channels.

Keep your Google Business Profile details, hours, categories, services and links up to date. Keep profile and website information consistent and share real details the business can verify.

SEO includes actions that help search engines discover, understand and index website content. It can include structure, content, metadata, internal links and technical aspects.

SEO means search engine optimisation. Online, it means improving pages and content so search engines can understand them and consider them relevant, without guaranteeing a position.

The term can mean preparing information for search environments that use artificial intelligence, or using AI tools to support SEO work. In both cases, information should be useful, clear and verifiable.

No page can be guaranteed to appear in ChatGPT, Gemini, Google AI or other assistants.

Local SEO works on a business’s information and digital presence for searches related to an area or location. It can include consistent information on the website and Google Business Profile.

There is no single timeframe. It depends on the website’s condition, competition, content, crawling and search-engine changes, among other factors. We do not promise dates or guaranteed results.

No. Rankings depend on many factors and on search-engine systems themselves. CM Servicios can work to improve a business’s structure and digital presence, but does not guarantee specific positions.